Objective:
-  Expand market size through additional uses/ product line extensions for an existing high-speed data acquisition system

Strategy:
- Understand product’s capability and its extensibility versus current industry solutions

Tactics:
- Conduct in-person/telephone interviews to assess market unfulfilled needs and new addressable applications possible with existing data acquisition system
- Define specs and features for possible product line extensions to support uncovered opportunities

Results:
- Successfully uncovered numerous new business opportunities which took little to no reformulation of the existing product line