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SiTime

Objectives:
- Successfully introduce SiTime and its MEMS-based system timing product to the market
-Build credibility and enhance valuation in the venture capital community for Rounds B and C and long-term for an IPO and/or buyout

Strategy:
- Evangelize the uniqueness of the MEMS silicon resonator technology versus the incumbent crystal technology solution and become the spokesperson of system timing products industry 

Tactics:
- Plan and organize a broad-based editorial outreach program of domestic and international editors for the purpose of creating favorable feature technology articles

Results:
- Buyout at 10X annual sales IPO
- Five cover stories, eight feature stories
- Three industry product awards including R&D 100