Measurement Specialties Inc. (MSI)

Objective:
- Successfully launch new product line of industrial pressure sensors in a market that was currently saturated with suppliers

Strategy:
- Assess core competencies of MSI /map into market opportunities
- Build value to enhance stock price and for future acquisition

Tactics:
- Conduct market research on competitive landscape focusing on specs/features/price and unfulfilled market needs
- Plan and execute integrated MARCOM program for product launch

Results:
- Successfully launched new product at Sensors Expo
- MSI became a dominant player in the all-media pressure sensor market as well as in numerous other sensed parameters
- Acquired by TE Connectivity for $1.7 Billion in 2017