Objective:
- Help EVG become more competitive in the bonder, aligner, coating semiconductor/MEMS market sectors

Strategy:
- Position EVG to be in-line with the unfulfilled needs of the market and to amplify its perceived strengths

Tactics:
- Conducted market study to assess competitive positions and market perceptions of buying influences.
- Work with EVG management to create new messaging

Results:
- EVG’s positioning changed to be in–line with market needs
- Creation of strategic messages for all MARCOM
- EVG increased share in all served markets during the following two years