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Press Release - June 30, 2016


Veteran Sensors Marketing Consultant Recognized for Significant Contributions to the International Sensors Industry

Naples, FL –June 30, 2016--- Roger Grace, President of Roger Grace Associates, the leading marketing consultancy specializing in Sensors and MEMS, has been recognized by Sensors Expo & Conference and Sensors Magazine with its bestowing of the first ever “Sensor Industry Impact Award” during festivities at the recent 2016 Sensors Expo & Conference which took place in San Jose, California last week. The Sensor Industry Impact Award was created to acknowledge the exceptional efforts that a sensor professional has contributed to the education and promotion of sensor technology through the world resulting in impacting the importance of sensors as true enablers of many applications. The award was presented to Roger Grace by Mat Dirjish, Executive Editor of Sensors Magazine on behalf of Questex LLC, the organizers of the Sensors Expo & Conference and publisher of Sensors Magazine. The honor was bestowed at the Sensors Kick-off Party & Engineering Excellence Awards Ceremony taking place at the Conference’s 31st annual meeting. Over 6,000 engineering professionals attended and over 300 exhibitors demonstrated their sensor and sensor-systems products and services over the course of the three day venue.

Mat Dirjish said, “It was about time and the first time that we acknowledged the outstanding contribution of a sensor professional to educate and evangelize sensor technology and its positive impact on the creation of solutions for a broad spectrum of far-reaching applications…and who best to receive this award other than Roger Grace. Roger has worked tirelessly for the greater part of this long career successfully consulting for dozens of sensor companies and participating in Sensors Expos from the very beginning through the creating and organizing of dozens of technical sessions. He also has been a major contributor of technical articles to a host of international magazines including Sensors Magazine where he reports on the latest sensor technologies and their applications. Most noteworthy of these contributed articles are the ones addressing his MEMS Commercialization Report Card, the research of which has been reported on annually since 1998. The awards committee agreed that through all of these efforts, Roger has made a significant positive impact on the sensors industry in addition to the industries that sensors serve including medical, automotive, industrial, military/aerospace and consumer. We look forward again to bestowing this most prestigious award to deserving individuals who have made significant contributions to the sensors industry similar to what Roger has done over his long and successful career”.

Roger Grace said, “I am truly honored and gratified to receive this most prestigious and newly created award. For several decades, it has been my intent and passion to evangelize sensor technology and its enabling nature to the worldwide technology community. Sensors Expo and Sensors Magazine have provided me with an effective vehicle to do so. Sensors Expo 2016 was especially noteworthy since I was asked to develop and organize an all-day session on the topic of printed/flexible/stretchable/wearable sensors in which I brought together 15 of the world’s leading experts on this topic. Additionally, I had the pleasure to collaborate with colleagues to develop two new panel venues, both of which were truly successful: Women in Sensor Engineering (WISE) and the Future of Engineering Education. These two panels clearly demonstrate the commitment of the Sensors Expo team to serve the sensors industry. The bottom line was that my experience at Sensors Expo 2016 completely eclipsed my previous ones. I cannot thank my colleagues at Sensors Expo and Sensors Magazine enough for bestowing such a significant honor on me.”

Roger Grace Associates, founded in 1982, is located in Naples, Florida and provides comprehensive strategic marketing consulting and marketing communications services to domestic and overseas high-technology-based clients, from startups to Fortune 500’s in addition to government agencies. The firm specializes in conducting market research leading to the creation, development and execution of positioning, branding and actionable market strategies for its clients in the successful commercialization of technology for the sensors, MEMS, Nano, semiconductor and semiconductor equipment markets. For more information please visit

Sensors Expo & Conference is North America’s premier event focused exclusively on sensors and sensor-integrated systems and is widely known as the world’s largest and most important gathering of engineers involved in sensor systems. The conference program is dedicated to exploring the most up-to-date innovations in sensor technology in tracks including energy harvesting, flexible and wearables, IoT, measurement and detection, MEMS and sensors, novel sensor applications, optical sensing and detection sensors and embedded systems design and wireless. Sensors Expo & Conference identifies cutting-edge trends, explores them in an information-packed conference program and reflects those trends throughout the exhibit floor with new product announcements, application presentations, technology focused tours and a showcase of hundreds of products and services.

For its 31st year, Sensors Expo returned to a Silicon Valley venue after a nearly 15 year hiatus. Taking place at the McEnery Convention Center in downtown San Jose from June 21-23, 2016, it logged an attendance of over 6,000 and provided the opportunity for attendees to visit over 300 exhibitors, attend five all-day precon sessions and 55 technical sessions. For more information, please visit

Mr. Roger Grace
Roger Grace Associates
109 Greenfield Court
Naples, FL 34110
Tel: 239-596-8738
Fax: 239-596-2688

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